EXCELR8 Unveils 2023 Bristol Street Motors Colours
EXCELR8 has today revealed the striking Bristol Street Motors livery that it will carry, as it bids to successfully defend the Kwik Fit British Touring Car Championship (BTCC) title this season.
The Suffolk-based squad stormed to a first BTCC title last year thanks to Tom Ingram, in what was the first season competing with title sponsorship from award-winning motor retailer Bristol Street Motors.
That successful partnership will continue into 2023, as EXCELR8 once again fields a four-strong line-up in Britain’s premier racing series, with Ingram and 2022 team-mate Tom Chilton being joined by series newcomers Ronan Pearson and Nick Halstead.
As was the case last year, Ingram and Chilton - two of the most experienced drivers on the grid with a combined record of 39 wins and 121 podium finishes - will head into battle behind the wheels of some of the most striking cars in the series, after the covers were lifted from the 2023 Hyundai i30 Fastback N models.
An evolution of the universally popular colour scheme seen on track last year, the 2023 livery features a striking blend of blue, white and neo pink, with lightning flashes running across the front doors and the famous Bristol Street Motors shield being incorporated into the design.
The livery’s newly included accents of pink represent Bristol Street Motors’ partnership with Co-op Live, the UK’s biggest arena which is coming soon to Manchester. As a founding partner of the arena, the brand has exclusive naming rights to a 4,000-capacity space inside Co-op Live, now known as ‘The Street’, which includes a 22m long bar and vibrant food market.
Through its partnerships, Bristol Street Motors intends to bring together themes of music, entertainment and motorsport throughout this year.
Also, on the BTCC livery, NASCAR-like numbering has also been introduced onto the rear doors, with unique gold detailing added to Ingram’s car to reflect his position as defending champion.
The official team name for the 2023 BTCC programme will be revealed in due course, along with the liveries for the remaining two cars - including Pearson’s Macklin Motors-backed machine.
Macklin Motors, part of the same motor retailer group as Bristol Street Motors, operates solely in the Scottish market.
Tom Ingram, 2022 BTCC Champion and #1 Hyundai i30 Fastback N driver, said: "I always enjoy this time of year when plans are starting to come together, and you get to see a new livery on your race car for the first time. This year is even more special, because having run the #80 throughout my career, this will be the first time I’ve carried the #1 - which is a huge honour in itself.
"The Hyundai was one of the best-looking cars on the grid last year and the livery we have for this season is an evolution of that thanks to the continued support of Bristol Street Motors.
"I think the 2023 version of the livery looks fantastic and I love the way that there have been little touches added to my car as defending champion, like the gold number and the gold wing mirrors. I can’t wait for Donington Park so we can get out on track and get down to business."
Tom Chilton, #3 Hyundai i30 Fastback N driver, said: "As a driver, the first thing you want to see in your livery is for the car to look fast - and the 2023 Hyundai looks very quick!
"Although it’s similar to the car we had last year, there are a number of small changes that have been introduced - like the pink flashes - that link into some of the other partnerships that Bristol Street Motors are involved in. It shows the value that comes from being a sponsor part of the BTCC; and it’s great that they are using our programme in that way.
"One thing I really love is the introduction of the numbers on the side, which are a bit NASCAR-like and look really cool. The whole car just looks 'racy', and I’m sure it’ll look even better when we get out on track."
Justina Williams, EXCELR8 Team Owner, said: "When we revealed our Bristol Street Motors livery last season, we were delighted with the reaction from BTCC fans, and I have no doubt that the revised version for 2023 will be equally popular.
"The changes we have made to the livery have a big impact on how the car looks, and we’re thrilled with the end result. On a personal level, I loved how our car looked last year but I feel this colour scheme is even better, and will really stand out when we take to the track for the opening round.
"After such a strong 2022, we’re looking forward to another hard-fought campaign on track and will be giving 110 per cent as we seek to replicate the success we enjoyed last year."
Robert Forrester, Chief Executive of Bristol Street Motors, said: “After a hugely successful season for EXCELR8 last year, we are delighted to be supporting the team’s bid to retain the Kwik Fit British Touring Car Championship title in 2023.
“The livery looks absolutely superb, representing the Bristol Street Motors brand perfectly. We look forward to seeing our colours out there on the racetracks and podiums many times once again.
“Good luck to all four drivers – we’re behind you all the way!”