The group's strategy is to grow shareholder value by:

• Growth - scale and brand.

  To grow as a major scaled franchised dealership group and to develop our portfolio of Manufacturer partners, whilst being mindful of industry development trends, to maximise long-run returns..

• Digitalisation.

  To be at the forefront of online retailing and digitalisation in the sector, delivering a cohesive 'bricks and clicks' strategy:

  • Optimise our omnichannel retail offering through leveraging the 'Click2Drive' technology and utilising this important sub-brand to promote its usage
  • Digitalise aftersales processes to improve customer service
  • Reduce the cost base of the Group by delivering efficiency through the use of technology
  • Utilise data driven decision making to generate enhanced returns

• Colleague & Customer focus.

  To develop and motivate the Group's colleagues to ensure operational excellence is delivered constantly across the business.

• Ancillary businesses.

  To develop ancillary businesses to add revenue and returns that complement the core business.