In addition to improving the core business, the group's strategy is to grow shareholder value by:

• Growth - scale and brand.
  To grow as a major scaled franchised dealership group and to develop our portfolio of Manufacturer partners, whilst being mindful of industry development trends, to maximise returns.
• Digitalisation.
  To be at the forefront of omni-channel retailing and digitalisation in the sector, delivering a cohesive 'bricks and clicks' strategy.
• Cost focus.
  To reduce the cost base of the Group through scale economies and using digitalisation of processes to reduce costs.
• Colleague & Customer focus.
  To develop and motivate the Group's colleagues to ensure consistency of operational excellence and delivery to customers across the business.
• Ancillary businesses.
  To develop ancillary businesses to add revenue and returns which complement the core business.