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Major Investment For Ascot Mercedes-Benz Dealership

Major Investment For Ascot Mercedes-Benz Dealership

Vertu Ascot Mercedes-Benz has undergone an extensive refurbishment of its showroom as part of a £711,000 investment in the dealership.

The work is part of Vertu Motors’ ongoing programme of dealership investment and saw an extension to the handover bay area, in addition to updating the colleague area. The refreshed showroom houses ten models across the Mercedes-Benz range.


Visitors to the dealership, which is home to 43 colleagues and two apprentices, will be welcomed by a new large digital display wall, some of the latest Mercedes-Benz vehicles, and be able to relax in a new barista coffee bar.

A more casual desk arrangement will see dealership colleagues and customers sitting alongside each other as they build the specification of their new vehicle.

The dealership is recruiting as part of the investment, with a number of roles available including a Technician, a Service Advisor, a Service Administrator and a Driver.

Vertu Motors is part of one of the UK’s largest motor retailer groups, Vertu Motors plc. It operates Mercedes-Benz dealerships in Ascot, Reading, Slough, Aylesbury and Beaconsfield.

Adam Rich, General Manager at Vertu Ascot Mercedes-Benz, said: “The results of the refurbishment are amazing and proves the investment was money well spent. The new showroom allows us to showcase many fantastic Mercedes-Benz and Mercedes-AMG models, as well as electric vehicles from the Mercedes-EQ family.

“With a more spacious environment for handovers, a new barista coffee bar and an engaging digital display, the dealership is fresh, modern, and well-equipped to serve our customers well.”