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New Name For Jaguar Land Rover Dealerships In The South West

New Name For Jaguar Land Rover Dealerships In The South West

Anthony Pearson, Brand Manager, Vertu Exeter Jaguar Land Rover

Three Jaguar and four Land Rover retail sites in the South West are being renamed, following the acquisition of Helston Garages Group Limited by Vertu Motors plc in December 2022.

Jaguar dealerships in Exeter, Taunton and Truro and Land Rover dealerships in Exeter, Taunton, Truro and Yeovil have been brought under the Vertu Motors retail brand.

Vertu Motors plc acquired 28 franchised sales outlets from Helston Garages Group last December and has commenced a rebrand; the existing retail dealership management teams and colleagues will continue in their roles, giving our customers in the area continuity of service.

The acquisition takes the Vertu Motors retail brand’s total number of Jaguar dealerships to 6 and Land Rover dealerships to 10, spanning across the country.

Robert Forrester, Chief Executive of Vertu Motors plc, said: “I am delighted to welcome these excellent Jaguar and Land Rover retailers to the Vertu Motors family.

“Although the name over the doors has changed, I can reassure customers they will see familiar faces and be looked after with the same fantastic service they are used to.”

Vertu Motors recently confirmed a partnership with Somerset County Cricket Club, with its branding to feature on the sleeve of the Club’s LV= Insurance County Championship and One-Day Cup playing shirts.

Vertu Motors will also become a One-Day Cup Big Screen Boundary Partner and T20 Live Stream Partner, in addition to featuring on the front of the Somerset County Cricket Club Women’s playing shirts.

Chris Oxley

Chris Oxley, Head of Business, Vertu Truro Jaguar Land Rover

Martin Leach

Martin Leach, Head of Business, Vertu Taunton Jaguar Land Rover