Vertu Ford Birmingham secures prestigious Ford President's Award
Vertu Ford Birmingham has been recognised with the prestigious Ford President’s Award, which celebrates an ongoing commitment to outstanding performance across all areas of the business.
The President’s Awards are handed out each year by the manufacturer to dealerships that go above and beyond, maintaining exceptional levels of customer satisfaction across all areas of the business.
The award celebrates those sites that regularly surpass sales targets and continue to deliver strong aftersales performance, both of which played a key role in the dealership - which is located on Bristol Street in the heart of England’s second city - being handed the accolade.
Originally operating under the Bristol Street Motors name prior to the brand consolidation programme carried out by the Vertu Group in early 2025, the Birmingham dealership has a rich history dating back more than 100 years.
Vertu operates more than 20 Ford sites across the UK, comprising both dealerships and dedicated service centres, and has a strong track record of success in the President’s Awards.
Dealerships in Crewe, Gloucester and Kings Norton were all handed the prestigious accolade last year, with dealerships in Wigan, Stafford and Hartlepool amongst those to have also been recognised in the past.
David Lee, General Manager of Vertu Ford Birmingham, said: “It is a huge honour to be recognised with the Ford President’s Award.
“This recognition reflects the dedication and hard work of the entire team working across the dealership, and I am incredibly proud that their commitment to delivering a first-class experience for our customers has been acknowledged.”
Robert Forrester, Chief Executive of Vertu, said: “Securing the Ford President’s Award is no mean feat, and my congratulations go to David and the team in Birmingham for being recognised in this way.
“This award highlights the exceptional standard being delivered at the dealership and underlines our continued commitment to always provide customers with the best possible experience.”