Vertu Invests £3.6m To Strengthen Volvo Presence In The South West
Vertu Motors has made a significant investment of £3.6 million in two new Volvo dealerships, expanding its footprint in the South West.
The UK’s fourth largest motor retailer has relocated its Volvo Yeovil dealership to a new site and, bringing the Volvo brand back to Plymouth for the first time in 17 years.
This strategic move follows Vertu's acquisition of Rowes Garage Ltd and a number of Helston Garages Group dealerships in the region and reinforces the commitment to provide exceptional automotive services and sustainable practices in the South West.
Volvo Yeovil has moved to Lynx West Trading Estate and Vertu has opened their new Volvo Plymouth dealership at Oreston Road, Plymstock. Both sites feature Volvo’s signature lounge area, complete with luxurious Scandinavian furniture. Customers have the option to relax while their car is serviced, or work while they wait thanks to the complimentary Wi-Fi and private work space.
Both showrooms display the latest Volvo models including the fully electric Volvo range with EX30, EX40 and EC40 alongside EX90 – the new fully electric premium 7-seater SUV from Volvo. In addition, customers can view a large selection of Volvo Selekt Approved used cars at both locations.
Aligning with Volvo’s long term aim to become a fully electric car company and ahead of Volvo’s ambition for 90-100 per cent of its global sales to consist of electrified cars by 2030, both sites feature electric charging points for both plug-in hybrid and fully electric models.
Both sites also feature interior viewing that allows customers to see all the activity in the new workshops, which feature the latest Volvo Personal Service workbays.
A significant investment in Volvo technology and equipment together with large Parts departments ensure the two new Vertu Volvo sites are well placed to provide outstanding Volvo Aftersales support to customers.
Nick Jones, Volvo Franchise Director at Vertu, said: “We are very excited to expand our Volvo representation to six sites across the South West, as we open the doors to these fantastic new dealerships. We are thrilled to bring the Volvo brand back to Plymouth and provide our customers in Yeovil with the very best experience at our new state-of-the-art facility.
“This is a significant investment and underlines the confidence and relationship we have with Volvo UK and also the market opportunity in the South West. We’ve put a lot of work into creating contemporary spaces where customers can feel relaxed and comfortable. We have also incorporated the latest eco-friendly technology to ensure we are being consciously sustainable in all areas.”