Vertu Motorcycles Recognised With Top Award Nomination
The motorcycle division of the UK’s fourth largest automotive retailer, Vertu, has been recognised as a finalist in the Autotrader Retailer Awards, celebrating the performance of its Ducati, BMW Motorrad and Honda operations across the UK.
The shortlist placed Vertu Motorcycles among a small group of retailers judged on customer experience, digital retailing, stock quality and overall business standards in the bike sector.
The Autotrader Retailer Awards are widely regarded as a benchmark for the industry, using a combination of consumer feedback and performance data from Autotrader’s marketplace to assess retailers across cars, vans and motorcycles.
Vertu Motorcycles operates a nationwide motorcycle retail business representing Ducati, BMW Motorrad and Honda, with dealerships spanning England from the Northeast and Yorkshire through the Midlands and into the South West.
In total, Vertu has seven dedicated motorcycle dealerships, making it one of the largest multi-franchise motorcycle retail groups in the UK.
The recognition comes at a time of renewed interest in motorcycling nationwide. According to industry and government data, there are around 1.3 million licensed motorcycles on UK roads, with millions more riders holding a motorcycle licence.
Demand has been supported by commuting needs, leisure riding and a growing interest in premium and performance brands.
Robert Forrester, Chief Executive of Vertu Motors, said: “This nomination reflects the breadth of the group’s motorcycle operations and the strength of its teams.
“To be recognised by Autotrader across our motorcycle business is a strong endorsement of the standards our teams deliver day in, day out. We represent three world-class manufacturers in Ducati, BMW Motorrad and Honda, each with very loyal customer following, and this nomination shows that our colleagues are consistently meeting customer expectations across the country.
“Motorcycling continues to play an important role in the UK’s transport and leisure landscape. As a retailer, our focus is on combining expert product knowledge with an easy, transparent buying experience, whether customers are shopping online or in our dealerships.”
Success for the Vertu Motorcycles division comes on the back of Vertu being named as the Autotrader Retailer of the Year, whilst it also won both the Innovation and Customer Experience awards.