Vertu BMW Yeovil Named Regional Dealer Of The Year
Vertu BMW Yeovil has been named Regional Dealer of the Year by BMW, following a period of consistently strong results across key performance measures.
The recognition reflects the disciplined leadership of Head of Business Andy Laird, whose team has delivered sustained excellence across a number of BMW’s key performance indicators.
The accolade saw Vertu BMW Yeovil recognised as the top dealership in the South West of England at the BMW Retailer of the Year Awards, hosted by BMW Group UK and Ireland.
The Yeovil site, on Houndstone Business Park, has continued to demonstrate strength across customer experience, sales performance, and operational delivery.
To mark the remarkable achievement and thank the entire team, Vertu’s head office is funding a full dealership night out to celebrate their success.
Andy Laird, Head of Business at Vertu BMW Yeovil, said: “Earning this award is a fantastic moment for the whole team and reflects the care and consistency they bring to the business every single day.
“Everyone here understands the standards expected of a BMW retailer in this region, and they work hard to exceed them.
“Strong results don’t happen by chance; they come from people who pay attention to detail and take real pride in their work.
“This recognition is a brilliant reflection of their commitment. I’m delighted with what we’ve achieved so far and confident there’s even more potential ahead of us.”
Robert Forrester, Chief Executive at Vertu, said: “The Yeovil team’s consistency has been impressive. They have shown a level of discipline that sets them apart in the region, and this award reflects the quality of leadership and teamwork on site.
“I hope they have a fantastic time out on the company – they truly deserve a celebration!”