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Vertu Bowled Over By Somerset Women's Cricket Kit

Vertu Bowled Over By Somerset Women's Cricket Kit

Vertu Motors is helping to raise the profile of womens’ cricket after being the first ever shirt sponsor of Somerset Women’s County Cricket Club Team – a major milestone in increasing female participation in the sport.

The 2023 women’s kit, which takes inspiration from a batting crease and is emblazoned with the Vertu Motors logo, is the same as the Men’s team for the first time since Somerset Womens’ first recorded game in 1956. The vivid pink and black kit will be worn during the T20 and Vitality Blast competitions.

The dynamic angle of the crease, with the signature Somerset Cricket wyvern positioned over the heart means that the focus of the wearer is always on the crease and its importance.

Jess Hazell in the striking new kit

Shirts sponsors, Vertu Motors, part of the UK’s third largest motor retail group Vertu Motors plc, began its relationship with the club in February following the acquisition of 28 sales outlets in the South West from Helston Garages Group.

In addition to being the Women’s Team kit sponsor, Vertu Motors is also a One-Day Cup Big Screen Boundary Partner and T20 Live Stream Partner, giving the retailer significant visibility at the Cooper Associates County Ground.

Somerset Pathway Coach & Women and Girls Lead, Kieran Peters said: “I know the women are excited to have the same T20 kit as the men this year. It’s another step in the right direction for the growth of Somerset Women’s County Cricket and we would like to thank the Club for their continued support.

“It will be awesome to watch the girls run onto the field at the Cooper Associates County Ground on T20 finals day (Sunday May 14th) and hopefully bring home some silverware under the lights at home.”

Robert Forrester, Chief Executive of Vertu Motors, said: “It is always exciting to see our brand featured on prestigious team kits, around stadiums and in match coverage. I am proud of our growing portfolio of sports partnerships and particularly of the role we play in supporting women’s sport.

“Having recently acquired a number of dealerships in the South West, we want to establish our brand within the community; being the Somerset County Cricket Club Women’s first shirt sponsor is a fantastic way to do that.

“Backing the team is a huge step towards bringing greater parity in the game. I hope it will encourage more businesses to show their support.

“Somerset County Cricket Club is producing some excellent women players and I am really looking forward to supporting the team over the summer!”

Commercial Director, Caroline Herbert said: “Somerset County Cricket Club has a long and proud history of supporting and delivering the women’s game within the South West and we are absolutely delighted that the men and women will be wearing the same shirt.

“There has never been a more exciting time to be involved in women’s cricket, and we will continue to do everything that we can to promote the game. As well as selling out our Women’s Ashes ODI, we are so excited to be staging the final of the women’s domestic T20 competition under lights in May.

“To see Somerset Women lift that trophy at the Cooper Associates County Ground would be a dream come true for so many people, and I would like to take this opportunity to thank Vertu Motors for their support of the team.”