Vertu Motors Wins Prestigious Social Media Award
Alex Martin, Social and PR Executive, Meg Pascoe, Social and PR Executive, Sophie Grufferty, Social and PR Manager and Beth Aynsley, Head of Social and PR
The Vertu Motors group has been honoured with the Best Social Media Award at the esteemed 2023 Motor Trader Industry Awards. This accolade recognises exceptional social media presence and innovative engagement strategies within the automotive industry, which have influenced customer engagement, brand awareness and sales growth.
The Best Social Media Award, highly coveted within the automotive industry, celebrates the franchised or independent company that exemplifies excellence in social media within the UK car retailing sector. It is awarded to those that not only maintains a dynamic online presence but also successfully leverages it to engage with customers and increase brand awareness, ultimately boosting sales figures.
This is the second year in a row that Vertu has entered to win this award, and the second time the Group has won.
Ed Byrne, Actor and Comedian, Liz Cope, Chief Marketing Officer, Beth Aynsley, Head of Social and PR, Bill Sherry, Group Publisher, Motor Trader Magazine
This year’s nomination highlighted the company’s dedication to incorporating social media as a central element of its marketing strategy: ‘Social media is a key part of our marketing activities, enabling us to engage with existing and new customers in creative and meaningful ways, helping to drive sales and build retention.
‘We strive to have professional, trustworthy, and engaging brand pages across all major social media platforms: Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube and TikTok. Each of our dealerships also has their own Facebook page in order to share engaging content, building and connecting with their local audience.
‘This year proved to be transformative, with our social media strategy playing a tactical role in promoting our activities and building our reach. Rather than being an add-on, social media took a central role in promoting our events, partnership and sponsorship activities, and the results were phenomenal.’
Robert Forrester, Chief Executive of Vertu Motors plc, said: "This recognition is a testament to our Group’s hard work and innovation in the digital marketing space. Our commitment to engaging with customers through our social media presence, including our dealership network, has not only enhanced our brands’ online reach but has also significantly contributed to our business growth and customer satisfaction.”
The achievement of Vertu Motors in this arena sets a new benchmark in the automotive sector, underscoring the importance of social media in contemporary marketing strategies.